Marketing campaigns for photographers
Generate leads for any photography genre.
What kind of campaigns can we run for you with Overwatch marketing services? As a member, you’ll get access to a collection of over 60 campaigns for headshot photography, boudoir, wedding photography, seniors and families. You’ll be able to choose a new one to run every month, and we take it from there.
How do Disruptor's
marketing campaigns work?
Pick a campaign
Every month, pick a campaign and fill out details like budget, images, what’s included, and more.
Ads run
We’ll set up the campaign and run Facebook + Instagram ads under your business page.
Automatic follow-up
As leads come in, automated workflows follow up via email and text messages with one goal: book a meeting with you.
Book consultations
Leads will book meetings with you to get more details about the offer, ask questions, and select a shoot date.
60+ Campaigns for Photographers
Click a genre to read more about the available campaigns.
We stay on top of ad optimization for you
As we run campaigns, we’re constantly learning, tweaking and optimizing to make them work more efficiently.
Because we’re running ads for an entire community of photographers, we can spot consumer trends and new targeting techniques quickly, and pass those on to you.
Wedding Photography Marketing Campaigns
Bridal Show Booth
A fully functional workflow for bridal shows. Includes a landing page for you to collect leads in your booth, along with post-show follow up emails to schedule 1:1 consultations.
Bridal Show Leads
What do you do with all the emails given to you by a bridal show? There is gold in that list they provide you, but you have to nurture it. Our bridal show lead nurturing campaign is a series of over 20 pre-written and designed emails. These emails follow a marketing strategy of warming up leads with quality content and then driving them to schedule a 1:1 consultation.
Engagement Casting Call
Looking to shoot more engagement sessions, build your engagement photography portfolio, or just fill your wedding pipeline? This is the perfect campaign. Focused on targeting engaged couples, this drives them to an application process to sign up and submit an image. From there, we send a series of pre-written emails to schedule them for a 1:1 consultation to talk about their shoot. This is crucial to minimize no-shows.
Engagement Enter-to-Win a Free Photoshoot
This is a tried-and-true lead generating tool. While yes, everyone loves free, this campaign is geared towards qualifying those leads into bonafide sales and wedding conversions. When you catch an engaged couple early enough in the cycle you will earn their trust and make money on both the engagement sale and converting them to a paid wedding.
Engagement Lead Magnets
Newly engaged couples are always looking for tips, tricks, and ideas for their wedding and engagement sessions. We have built pre-written email campaigns to be used with Facebook ads to drive new leads into your business. Our wedding campaigns have several custom built lead magnets, including fully designed PDFs, for you. Each of these sequences drives the new lead to schedule a 1:1 consult with your studio.
Wedding Album and Retouching Services
Did you know that most photographers are just delivering digital files to clients? Those clients are hiring other photographers to retouch the images and design wedding albums. This is a huge opportunity for you to make money without ever having to photograph an event.
The Ultimate Wedding Photography Checklist
This lead magnet campaign gives couples a free, done-for-you checklist to help them hire the right photographer — while positioning you as the obvious choice. It includes a follow-up sequence that invites them to schedule a consultation.
The Wedding Date Booking Bonus
This campaign is built to create urgency and drive bookings fast. Couples who reserve their wedding date within 30 days get a custom-designed engagement guestbook. It’s the perfect incentive to turn leads into deposits.
Engagement Session Flash Sale
If you’re looking to fill your calendar and generate buzz, this campaign is perfect. Offer engagement sessions at 50% off for a limited time and use urgency-driven copy to get couples to book immediately.
The Dream Destination Wedding Campaign
Attract globe-trotting couples with a high-end offer: full wedding day coverage anywhere in the world — plus a complimentary Day-After Bridal Session to make the most of their destination.
Luxury Bridal Portrait Experience
This campaign promotes a stylized, magazine-worthy bridal session focused on editorial beauty. Priced at just $99, it’s an irresistible entry point to upsell full wedding day coverage.
Senior Photography Marketing Campaigns
Cap & Gown Sessions
Senior Cap & Gown Sessions are low-hanging fruit for your business, even if “senior pictures aren’t a thing” in your area. What parent doesn’t want professional pictures of this milestone in their child’s life? This campaign is geared towards getting people in the door and in front of your camera.
Senior Casting Call
Just getting started with senior photography? This campaign is targeted towards building your portfolio with a free session fee + print. The landing page includes an application form to be part of the casting call and emails driving the lead to schedule a consultation with our built-in calendar feature.
3 Senior Lead Magnets
We’ve built pre-written and pre-designed guides you can use in your business to target those parents and teens looking for guidance and tips for senior photo session trends, poses and locations. Each sequence automatically sends the lead their free guide, and drives them to schedule a consultation with you about their shoot.
Senior Enter-to-Win Campaign
An enter-to-win campaign is a tried and true way to generate not only leads, but cold hard cash into your business. After entering, our automated follow-ups will guide winners toward booking their session so you can build your portfolio and make the sale.
50% Off Session Fees Campaign
A simple sale you can run as often as you like. This targeted campaign is built for conversions. Get emails and contact information through the form on the landing page (or use a lead form on Facebook with Disruptor’s seamless integration) and follow up automatically via email to get consultation calls scheduled and senior shoots on the books.
Senior Personality Sessions
Celebrate what makes each senior unique. This campaign highlights custom sessions based on the teen’s vibe—fashion, nature, urban, or editorial—with 50% off session fees to drive quick bookings.
The VIP Senior Model Team Experience
An exclusive model team campaign designed to build hype and grow your brand. It includes a referral rewards, styled group shoots, and perks that turn seniors into ambassadors. Use this campaign to bring new seniors in for an in-person interview to secure their spot as an ambassador for your brand.
The Senior Glow-Up Session
This high-end experience blends fashion and portraiture. With professional styling, makeup, and wardrobe direction, this editorial-inspired session is built for bold seniors who want the spotlight.
The Ultimate Senior Year Planning Guide
Want to to capture leads early? This campaign provides a free senior year checklist that parents can download, and a follow-up sequence offering 50% off a senior portrait session, making this the perfect list-building campaign.
The Senior Athlete Experience
Do you specialize in sports portraits? This cinematic portrait session campaign promotes your services that capture student-athletes in their element—action shots, locker room vibes, and legacy portraits—for just $99.
Boudoir Photography Marketing Campaigns
50% off Session Fees
A boudoir campaign you can run any time, any season. The landing page offers 50% off of boudoir session fees with a completely automated email sequence driving them to schedule a free consultation with you.
Birthday Special
A birthday is the perfect opportunity to capture new clients who might not usually be interested in a boudoir shoot. This campaign can target both people buying a shoot for themselves or someone who wants to give a gift to a friend or partner. A built-in email sequence follows up with them to get a consultation scheduled.
Bridal Boudoir
Brides-to-be are an often overlooked source of boudoir clients – they’re in great shape for their wedding and looking for a gift to get their spouse-to-be. This campaign targets those brides and follow-up emails encourage them to schedule a consultation with you.
Girl's Night Out
A Girl’s Night Out session makes boudoir into a fun and exciting experience for a group! Think bachelorette parties or friend groups with champagne, charcuterie boards, and a shoot for each friend. This is an event that can bring big business to your studio.
Boudoir Casting Call
Just getting started with boudoir photography? Start building your portfolio with this casting call campaign. Use Disruptor’s custom values to build a customized offer (like a free session + free print or digital file) that works for you. Use the application form on the landing page to collect information from people who want to be part of the casting call. From there, automated emails drive the lead to schedule a consultation with our built-in calendar feature.
The Luxury Boudoir VIP Experience
Attract high-end clients with this luxe session featuring pro glam, designer lingerie, champagne, and a luxury setting. A $99 session fee plus a 15-minute VIP consultation helps you pre-qualify leads and upsell premium products.
Dare to Bare – Fine Art Nude Experience
Position your studio as a fine art destination. This elegant, implied nude session highlights tasteful posing, intentional styling, and artistic lighting. It includes a $99 session fee and a free 15-minute consultation to attract the right clientele.
Boudoir for Brides
This cheeky, glamorous session is the perfect wedding day gift. Designed for brides who want to surprise their partner, this campaign includes a 50% off session fee and encourages upsells like albums and gift prints.
The Everyday Sexy Boudoir Experience
This campaign promotes a cozy, natural session perfect for boudoir first-timers, or anyone wanting to look and feel sexy without wearing lingerie. With relaxed posing and a free wardrobe consult, it helps clients feel comfortable, confident, and ready to book—especially with 50% off the session fee.
Timeless Beauty
Celebrate women 40+ with elegant styling and confidence-driven direction. This empowering session positions your brand as a champion for mature clients—driving awareness and consultation calls for a typically underserved market.
Headshot Photography Marketing Campaigns
50% off Headshot Session Fees
Offer an incredible deal to individuals or companies looking for new headshots with this landing page and follow-up email campaign. Get consultation calls on the books automatically with built-in scheduling.
BOGO Headshots
Who only needs one headshot?! Offer a variety of images and sell more headshots with a Buy One, Get One offer. Collect names and follow up automatically with an email campaign driving to a consultation call.
Headshot $99 Special
Built with $99 headshots in mind, but customizable to any flat fee, this campaign offers a different way to run a sale on headshots. Like all Disruptor campaigns, it includes pre-written follow-up emails and built-in scheduling.
Headshots Casting Call
No headshot portfolio to show? No problem! Run a casting call campaign to get people in the door, build your portfolio and get images quickly. In addition to images, you’ll also get valuable experience in a new line of business.
Headshots Nurture Campaign
Keep in touch with your existing lead list or people who have entered previous campaigns but not booked a session. Our nurture campaign is a 14-email sequence educating leads on your work, process, studio and more to activate some of those names.
VIP Personal Branding Headshot Experience
Designed for high-achieving professionals, speakers, and entrepreneurs, this session includes pro styling and a polished final image. With a $99 session fee and free consultation, this campaign provides the perfect entry point to attract premium clients.
Glow Up Confidence Headshots
Empower women through a visual celebration of transformation—personal or professional. This Buy One, Get One Free offer encourages booking with a feel-good message and includes a free consultation to connect authentically.
Headshot Subscription Plan
This campaign offers quarterly or biannual updates for professionals who need to stay visible and keep their branding fresh and consistent. It includes a discounted rate per session and a free consultation, building long-term client retention.
Corporate Team Headshot Day
Ready to get into the corporate space? This on-location campaign offers discounted rates for companies needing consistent, branded imagery—perfect for law firms, startups, or medical practices ready to upgrade their visual presence.
LinkedIn Profile Makeover Bundle
In today’s world, your headshot for online platforms like LinkedIn truly matters. Help professionals refresh their online presence with a quick, affordable session. This 50% off campaign is ideal for job seekers, recent grads, and anyone updating their personal brand—and includes a free consultation call to guide them.
Family Photography Marketing Campaigns
50% off Family Session Fees
Run this sale any time with this landing page, automatic email sequence and consultation call scheduler. Generate new business and bring cash into your business with family portraits.
Family Enter-To-Win Campaign
Run an exciting enter-to-win contest for family portraits! Give away a session fee and free print, build your portfolio, and upsell packages or wall art during the sales session.
Fall Family Special
Fall is typically the most popular time for family portraits, so run this campaign to capitalize on that! Pick your offer, add in your photos, and you’re ready to go.
Family Nurture Campaign
What’s the best thing about families? Everyone’s got one. That means you can reach out to past wedding clients, senior parents, and basically anyone you’ve ever photographed with this nurture campaign, to get them excited and thinking about family photos!
Generations Together: A Legacy Family Portrait Experience
Celebrate family legacy by bringing multiple generations together for one meaningful portrait. This limited-time campaign offers 50% off the session fee and is perfect for heirloom artwork sales and emotional storytelling.
Luxury Studio Family Portraits
Position your studio as a destination for high-end, editorial-style family portraits. This awareness campaign attracts stylish families who value elevated imagery, premium styling, and custom artwork.
Grandparents’ Gift Session
A heartfelt, giftable session designed to capture the bond between grandparents and grandkids. With 50% off the session fee and limited spots available, this campaign taps into emotional gifting while encouraging print sales.
Mom & Me – A Portrait Experience for Mothers & Their Children
Get moms in front of the camera with their children in this emotional, legacy-driven campaign. Includes a $150 product credit and a free consultation—perfect for selling wall art and albums that celebrate motherhood.
The Weekend Family Session Special
This campaign offers busy families a stress-free way to get professional portraits. These quick, relaxed weekend sessions are priced at just $99 and available Saturdays and Sundays only, creating both urgency and accessibility.
Maternity Photography Marketing Campaigns
50% Off Maternity Session Fees
Offer half off your maternity session fees for a limited time with this campaign. Leads will come in through our landing page (or a lead form) and receive pre-written, automated follow-up emails with the goal of booking a consultation call.
Maternity Casting Call
Get started with maternity or practice a new style with a maternity casting call. Take applications from mamas-to-be and automatically remind them to schedule a consultation call with you, so you can help them through the entire process.
Maternity Enter-To-Win Campaign
Getting started with maternity or looking for a campaign that can get you a high volume of leads? An enter to win is what you need. Leads enter for a chance to win a free maternity photo session and small print of their choice, and winners are automatically notified and followed up with. You’ll gain valuable experience and social media images for your portfolio. At the sales session, you’ll have the opportunity to turn sweat equity into dollar bills by upselling them into a package.
Stylized Fine Art Maternity
This editorial-style session is designed for expecting mothers who want bold, high-fashion imagery. Featuring couture gowns, dramatic lighting, and magazine-worthy posing, it’s the ultimate luxury experience. With a $99 session fee and a free consultation call, this campaign attracts premium maternity clients looking to make a statement.
The Ultimate Bump to Baby Experience
Encourage early bookings and long-term loyalty by bundling maternity and newborn sessions together. Clients book a $99 maternity session and receive a complimentary newborn session—creating a seamless, stress-free photography experience from bump to baby. Perfect for capturing two major life milestones in one offer.
Baby’s First Year Membership
Turn one session into a full year of portraits. This membership includes four milestone sessions—maternity, newborn, 6-month, and 1-year—for just $299 for the first 10 signups. A high-value campaign that builds upfront commitment and long-term relationships with growing families.
The Big Reveal Pregnancy Announcement Package
Capture the magic of a pregnancy reveal with a creative announcement session that includes a social media-ready graphic and a bonus maternity or newborn session for free. This two-part campaign helps you connect with clients early in their journey and nurture them into full-service bookings.
NEWBORN Photography Marketing Campaigns
50% Off Newborn Session Fees
This limited-time offer gives new parents 50% off a professional newborn session—making it easier than ever to capture those first precious days. A high-converting campaign that drives quick bookings while building awareness among families who may not have booked otherwise.
Newborn Enter-To-Win Campaign
Build your list and fill your funnel with this exciting giveaway. Leads enter for a chance to win a free newborn photo session and small print of their choice, and winners are automatically notified and followed up with. Perfect for lead generation and nurturing first-time clients.
Luxury Newborn Portraits
Attract premium clients with a high-end $99 session designed to deliver heirloom-quality artwork. This campaign emphasizes luxury styling, timeless imagery, and wall-worthy portraiture—perfect for showcasing your most elegant offerings.
The Cozy Lifestyle Newborn Session
Offer new parents a relaxed, in-home session that captures real, candid moments in their own space. Priced at $99, this session style is perfect for families who want natural light, organic posing, and a stress-free newborn experience.
Pet Photography Marketing Campaigns
50% Off Pet Photography Session Fees
This limited-time offer gives new parents 50% off a professional newborn session—making it easier than ever to capture those first precious days. A high-converting campaign that drives quick bookings while building awareness among families who may not have booked otherwise.
Pet Photography Session Enter-To-Win Campaign
Build your list and fill your funnel with this exciting giveaway. Leads enter for a chance to win a free newborn photo session and small print of their choice, and winners are automatically notified and followed up with. Perfect for lead generation and nurturing first-time clients.
The Ultimate Pet & Owner Portrait Experience
This heartwarming $99 session captures the special bond between pets and their people. It includes a complimentary print to drive product sales and emotional connection. Perfect for pet lovers who want a timeless portrait with their furry best friend.
Luxury Fine Art Pet Portraits
Book high-end pet clients with this premium portrait session focused on legacy artwork. Featuring fine art imagery and a complimentary framing upgrade, this campaign is perfect for those seeking timeless, museum-worthy portraits of their beloved pets.
Pet Personality Portraits
Celebrate your clients’ pets with expressive, personality-packed portraits that show their true spirit. This awareness campaign highlights your artistic approach and builds brand visibility, with a free consultation call to drive bookings.
Ready to start generating more leads?
Join Disruptor’s Overwatch marketing program to turn your business into a marketing machine.